Tag Archives: continuing revolution

Ranking digital agencies

Das Fachmagazin kress pro befragt jährlich die 150 reichweitenstärksten Online-Sites Deutschlands mit welchen Tech-Dienstleistern sie zusammenarbeiten und erstellt daraus ein Ranking. Wieder einmal zeigt sich, dass selbst große und autarke Publisher auf die Zusammenarbeit mit Spezialisten angewiesen sind um ihre Geschäftsmodelle ausschöpfen zu können. Besonders interessant: Große Agenturen spielen in dem Ranking keine wichtige Rolle. Die Kleinen machen das Rennen und bieten neben schlankem Projektmanagement genau die Expertise, die sich ganz nach den Anforderungen der Kunden ausrichtet.

Folge 3 ist die Nr. 1 der Spezialagenturen im Ranking der wichtigsten Digitalagenturen für Medienunternehmen 2019. kress pro veröffentlicht das gesamte Ranking in seiner Ausgabe 05/2019.

ClickCounter

ZEIT ONLINE Counters is the generic term for a series of tracking and analysis tools that capture the relevant online figures in near real-time. For ZEIT ONLINE, they represent a complement to web analytics tools such as Omniture or WebTrekk for its day-to-day work.

The counters are optimized for at-a-glance overviews. The key figures are presented graphically from different viewpoints. The results can then serve as a decision-making basis for further planning of tenders. All counters come with their own web and HTML5 mobile interface and can also be integrated into the CMS via a REST API.

ClickCounter: The ClickCounter counts the number of hits on the editorial pages of ZEIT ONLINE. The source is a web beacon. The hits for the article are evaluated every five minutes. The figures are graphically represented in five-minute intervals for the last hour and in one-hour intervals for the past 24 hours. Access is via a web interface, and programmatic access is possible via a REST API. ZEIT ONLINE also allows for integration into the CMS.

AdCounter: AdCounter counts the number of ad impressions for individual campaigns. The source is a web beacon. Campaigns can be defined in terms of time and be assigned to different channels. Values obtained are compared against expectations. The data are read every five minutes and are graphically represented. Furthermore, they are available down to the channel level. Past campaigns are archived.

TextCounter: The TextCounter gives information about the number of published articles per period/desk/author. The source is a Lucene SOLR index operated by ZEIT ONLINE. The search results are enriched with the corresponding values from the ClickCounter on an article basis.

Dashboard: The Dashboard collects the key figures from the individual counters and displays them graphically and textually. In addition, the current IVW (German Information Community for the Assessment of the Circulation of Media) data are integrated. To that end, the dashboard replaces the IVW Collectorbox at ZEIT ONLINE, which was taken down in 2011.

more about dashboards

PM magazine

We designed and implemented the new website of P.M. magazine for Gruner+Jahr. Since then, we have handled the continuous maintenance and further development of the website.

In addition to content from the current issue, the site offers news and background information in the P.M. subject areas such as “man”, “nature” and “technology”.

Press portal

In collaboration with various departments of North German Radio (NDR), Folge 3 developed the portal for press releases from the NDR and has continually upgraded it ever since.

The press portal shows registered users the upcoming NDR program for the next few weeks. The broadcasts for the current week are updated in 15-minute intervals so that you can look up last minute changes quickly.

In addition, a number of newsletters and the NDR press releases are sent via the press portal. The press department can invite people and the press to its events via the integrated invitation module.

Carlsen

We provided the Carlsen Verlag with our services for over ten years. Carlsen is part of the Swedish Bonnier Group and is a leading publisher in the children’s and youth literature sector, including publishers of the “Harry Potter” book series.

The centerpiece was the “Carl” title database that we developed. It served the internal publisher’s administration, but also provided the data for the website.

The special feature of the design of the website was, on the one hand, to address the very different target groups (from children and young adult book readers to manga fans) via sub and micro-sites, and on the other hand, to develop a comprehensive concept with recognition value based on Carlsen’s corporate identity.

Diakonie mobile

In 2012 we implemented the website relaunch for Diakonisches Werk Hamburg. Since then we have handled the continuous maintenance and further development. 2014 a mobile version was added.

The website is very user-friendly and its language is easy to understand. The target groups include not only people who are directly looking for advice and help but also users with specialized background knowledge and interested members of the public.

An important component is an address database that features more than 1,200 entries. It can be used to look for appropriate offers of help, for example, or available nursing home spaces in the vicinity.

visit project

Service Center

Hoffmann und Campe Corporate Publishing has been using our Customer Relationship Management (CRM) software for more than ten years. It assists the company in maintaining its customer relations, especially in the operation of a call center and in the sending of customer magazines.

We handle the continuous support and development. The CRM software was updated in 2010 to integrate modern user-interface concepts and implement new data security standards.

Hoffmann und Campe Corporate Publishing, a company in the Ganske Publishing Group, is a full-service provider of corporate media and a consultant to communication departments.

Press portal EPG*

For the NDR, we have converted the EPG PDF generator used internally to be able to process XML data from the Sophora CMS 2.0. At the same time, we have completely re-implemented the generation of PDF with iText.

The EPG PDF generator has been used for years by editors of the NDR to generate a PDF file of a radio station’s respective weekly program from the Electronic Program Guide (EPG) for individual purposes.

National Geographic

We have implemented the relaunch of National Geographics for Gruner+Jahr. As its German branch, the National Geographic Deutschland magazine is associated with the US National Geographic Society, and belongs to one of the largest non-profit scientific organizations in the world.

The website has an online shop where users can order books, maps or photographic equipment. The e-commerce application is based on our White Label shop solution.

… more about the project: Photo community