Tag Archives: strategy

Trendradar

TRENDONE is a renowned Hamburg consulting firm for strategic future issues & trends.
In times when disruptive ideas, innovative developments and radical technical progress challenge many industries, enterprises structure themselves increasingly new. Innovation processes are being embedded into organizations and are the foundation for continuous adaptation of future development. TRENDONE provides substantial information about current trends for many different business environments. In addition, the Hamburg-based company has created a platform with the necessary tools for researching, evaluating and recording future developments and provides insights how a company is prepared for relevant trends.

One of these tools is the Trendmanager with the integrated Trendradar. The Trendmanager assists companies to detect relevant developments from all mega, macro and micro trends identified by TRENDONE. It allows them to store all findings in a company-specific trend pool and evaluates their future impact on the company. For these tasks, the Trendradar offers various views that categorize trends and correlates them. The view “Recommendations for Action” is subdivided into the three fields “Act”, “Prepare” and “Watch” and provides an overview of how relevant trends should be taken into account for innovation processes and corporate decisions. “Readiness Gap“ delivers insights into weaknesses and excellences of a company and where the focus should be set to ensure a successful future development.

In close cooperation with TRENDONE Folge 3 developed the views of the Trendradar over a period of several months by subsequently creating the visual concept and finally ensuring the implementation of the dynamic and animated views.

visit Trendmanager

Assistance system

We give a warm welcome to Jungheinrich as our most recent client. Within the next year we will develop two innovative projects in close cooperation.

About Jungheinrich:
Established in Hamburg, Germany, in 1953, Jungheinrich looks back on an extraordinarily successful company history. With over 15,000 employees worldwide and operations in more than 36 countries, Jungheinrich is an internationally leading provider in the field of intralogistics solutions.

Museum display

For the museums in the city of Dresden we have created a collection database which acts as a virtual museum. In a temporary exhibition focusing on the Jewish inventor Emanuel Goldberg, who, amongst other achievements, was a co-founder of Zeiss Ikon, an adaptation of this application is being used as a kiosk system in the exhibition area. Here, visitors can access information about the exhibits during their visit. As a result, the collection database can be used for temporary events.

The web database’s interfaces can be set up cost effectively as a kiosk system for an exhibition project with relatively little effort. Based on the user interface’s modular structure, single functions in the collection database can be put together for temporary events as required. The data pertaining to the relevant works will then be linked with this adaptation.

… more about the project: Virtual museum

Virtual museum

Dresden’s museums are part of an association of eight municipal museums in the regional capital of Saxony and look after the city’s art collection, objects pertaining to the city’s history and Saxony’s industrial and technological history. They represent the memory of civic Dresden and the region and document its varied history as silent witnesses. The collections comprise artworks and objects of all kinds. Paintings, graphics, sculptures and industrial objects, written documents and handicrafts.

For some time, these artefacts have been digitalized to present them on the internet to a wider audience. In the “virtual museum” thus created, users can become acquainted with the collections irrespective of where they are located, and follow up on what they have seen during a museum visit, thus deepening their knowledge. This expansion into the virtual world offers museums many attractive options. They can expand their reach, involve the interested public more and continue to build on their social significance. The creation of the collection database was put out to tender as part of an ideas competition by the museums of the city of Dresden. Our concept prevailed against three other competitors, winning the contract to implement the project.

The focus of our approach is always based on the current content, be it individual objects, curated object contexts or results of user inputs such as searches or assembling artefacts in collection folders. All the tool’s controls are arranged around the edges and can be folded out when needed. This provides the greatest amount of space possible for the objects to be displayed at full resolution and shown in the greatest detail. Depending on the context, further levels of detail with meta information, alternative views and contexts can be displayed.

It is possible to access the collection both by browsing and by taking a specific route. In addition to curated tours, access to the academic system, and a field-based filter, above all, the integrated live full text search offers immediate and simple access to the many thousands of objects that have lain dormant for years as undiscovered treasures in the archives, and which in future years will be available to public scrutiny.

… more about the project: Museum display

visit Sammlung OnlineMuseen der Stadt Dresden

Relaunch Hebron

We have implemented a new website for the Diakonissen-Mutterhaus Hebron. The Diakonissen-Mutterhaus Hebron is a Christian nursing sisterhood in Marburg.

The website presents the energetic charitable commitment of the sisterhood and is also a channel for communicating its vibrant community work. The website is specifically designed so the sisters can easily post new content themselves.

visit Diakonissen-Mutterhaus Hebron

Carlsen

We provided the Carlsen Verlag with our services for over ten years. Carlsen is part of the Swedish Bonnier Group and is a leading publisher in the children’s and youth literature sector, including publishers of the “Harry Potter” book series.

The centerpiece was the “Carl” title database that we developed. It served the internal publisher’s administration, but also provided the data for the website.

The special feature of the design of the website was, on the one hand, to address the very different target groups (from children and young adult book readers to manga fans) via sub and micro-sites, and on the other hand, to develop a comprehensive concept with recognition value based on Carlsen’s corporate identity.

Relaunch Murmann Verlag

We relaunched the website for the Murmann Publishing Group. The Murmann Verlag of Hamburg is one of Germany’s leading non-fiction book publishers with a focus on business and society.

The entire publishing catalog is presented on the website. Books and e-books can be purchased from the online shop. The system can be expanded flexibly, such that even the websites of two newly acquired publishers could be integrated later.

DLR pitch

Our draft for the redesign of the German Center for Aerospace (DLR: Deutsches Zentrum für Luft- und Raumfahrt) was tendered as part of a non-public invitation by the DLR.

The aim of our strategy was to expand the reach of the website and especially to make it interesting to a young target group. Because of the DLR’s magnificent photo archives, we placed these motifs at the center of our design. In so doing, we graphically evoked the fascination of space on a large scale and offered an emotional entry point into this topic. The large dimensions of the images now make it possible to show a research result or a mission description at the pictorial level and in detail. Apart from that, the page structure features layering. Unfortunately, the request for tender from the DLR was revoked.

Corporate website

In 2012 we implemented the website relaunch for Diakonisches Werk Hamburg. Since then we have handled the continuous maintenance and further development. 2014 a mobile version was added.

The website is very user-friendly and its language is easy to understand. The target groups include not only people who are directly looking for advice and help but also users with specialized background knowledge and interested members of the public.

An important component is an address database that features more than 1,200 entries. It can be used to look for appropriate offers of help, for example, or available nursing home spaces in the vicinity.

visit Diakonie Hamburg